Looking to create better content for your WordPress website? Follow along as we give you some tips.
WordPress websites are a common and essential element of online marketing. Nowadays, WordPress is common as the primary platform for creating business websites. Why is that? Because they perform better than any other.
Nevertheless, creating content on WordPress is another topic because it does require top-notch SEO content to succeed. So, where’s the trick? The thing is, there is no trick, and there are no shortcuts. However, you can make some tweaks to your overall content creation strategy.
These tweaks will help you create better content for your WordPress website. So let us dive right into it.
What Is WordPress?
WordPress is an open-source content management system. It’s a hosting platform for websites that uses PHP alongside MySQL and other key coding elements. The architecture of this platform is extension-based.
In other words, it gets a lot of things done with the help of plugins instead of hosting them within the domain. This allows for a quicker and better-looking website than other platforms. The most common aspect attributed to WordPress is its various templates or themes.
The primary reason a lot of the websites today are made on WordPress is that you don’t need to touch a single line of code if you wish to do things such as:
⦁ Publish, post or edit content
⦁ Change or add a picture to an article
⦁ Add videos and other media
⦁ Upload files
Without having to code a singular line, all these make it one of the leading platforms or CMS (content management systems) for websites today. The primary reason that many websites have switched to WordPress over the last decade is its ease and content quality.
Many factors make it an ideal website hosting platform, from visually appealing themes to ease of managing content and SEO elements.
Why is A WordPress Website Important?
WordPress is a stout tool, and it makes a lot of things easier. Having to make a website without coding at all sounds too good to be true. However, that’s exactly what WordPress does; it takes away all the hassles and drops all the benefits of a good website in your lap.
On top of all that, the platform is entirely online. It means you can access vital elements of your website from anywhere at any time. In other words, no need to carry around bloated downloadable programs everywhere to make minor changes or alterations to your website.
These convenient factors are perhaps the most common reasons behind WordPress holds 60% of the total market share of content management systems. So, to sum it all up, a few reasons that make WordPress the best CMS option is because:
⦁ It’s much easier to use
⦁ You don’t have to touch coding to learn it
⦁ Make various types of websites
⦁ Manage various types of websites at once
⦁ Plugin-based interface makes it easier to tackle problems
⦁ It’s flexible—making changes is a lot easier on this CMS
These factors make WordPress the primary option for CMS and the reason behind it powering 43% of websites on the internet today.
Top 10 Tips For Creating Better Content For a WordPress Website
Now that we know the importance of WordPress, let’s talk about content creation. Writing and posting content on a WordPress website is the same as any other platform. However, the only change is that you can employ additional methods to make it more effective.
For that, we’ve compiled a list of 10 of the most important tips a WordPress website owner can employ. No, you won’t need any additional plugins or purchase any programs. Therefore, let’s get started with our 10 tips to create better content on a WordPress website.
⦁ Headlines Are The Key
The key is the headline, commonly known as the blog or website’s title or topic header. Writing a good headline is a crucial factor in any sort of content. Whether it’s copywriting or content writing, you must understand the importance of a captivating header.
What does your headline need to entail?
⦁ Clear conveyance of the topic’s pulp
⦁ Inclusion of your keyword
⦁ Needs to be captivating
⦁ Needs to feature a question or numbers
You’ll indeed formulate something attention-grabbing if you can tend to these factors in a headline.
⦁ The Intro Must Be Captivating
The intro plays a significant role in the success of your articles. If your intro isn’t captivating or presaging, then it’s going to turn your readers away. So, what should your intro be about to make it interesting?
⦁ Try to be concise
⦁ Don’t try to make it lengthy; leave the details for your article’s body
⦁ Don’t be too short, either
⦁ Use your keyword(s)
⦁ Add an image
If you follow these aspects, then you can write an attention-grabbing intro without any hassle.
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⦁ Pick Unique Topics
That’s all there might be to it. You can follow tendencies and fit into your niche. Things are as significant as unique topics that individuals include in mind.
For example, a common topic for a student might be:
“How To Write An Engaging Academic Article”
Now, it’s a good topic, and many students would click on it. But, know what else students might like? Something like this:
“How To Manage Workload As A Student In 2022”
Notice how it adds relevancy by simply using ‘2022?’ Moreover, managing workload is something every student wants to do but doesn’t know how to do. These sorts of topic always draw more attention than common ones.
⦁ Formulate Engaging Content
You might be wondering how exactly you formulate engaging content. It’s not as difficult as it may seem or sound. The first thing you need to keep in mind is short sentences. Any sentence exceeding 15 words will lose your readers.
Moreover, any passage or paragraph exceeding 3-4 sentences will also stray your reader’s attention. The key is being concise, readable, and easy to understand. There is no need to drag it out; portray your knowledge and write for the common reader—not the expert.
⦁ Write an Outline Beforehand
One of the most common problems you might face as a writer on WordPress is losing focus. In order to ensure your content stands out in your niche or industry, you need to keep your focus and write something comprehensible.
So, how to do it?
⦁ Write A Headline
⦁ Explain something key about your topic in the first H2
⦁ Follow on with H3 if needed
⦁ Continue to explain elements until you reach the concluding H2
An outline must be simple and contain minor details about what you wish to cover in each heading. Remember, it’s a vital element to use headers and subheaders in any WordPress blog.
⦁ Summarize Your Content & Use Meta Descriptions
Once you’ve written your content, you will need metadata. The first thing is the meta title, and the other is the meta description. You can use variations of your topic for meta titles, but for meta descriptions, you will need a summarizer. Here’s how:
⦁ Shorten your text
⦁ Contain all the vital information
⦁ Use keywords
Once you use the summarizer, you’ll see why it’s crucial, for instance:
You can see how the tool has conveniently shortened the text. That’s precisely why you need a summarizer to write a captivating meta description for you.
⦁ Be Informative
This one goes without saying, whether you use WordPress or not. Your content needs to be of top-notch quality, and one of the common traits of such content is the informative value. By the time your reader scrolls through, they must have learned something new.
Remember, this factor is one of the major ones that Google’s algorithms count before ranking a page higher. Therefore, pour as much informative value as you can into your text.
⦁ Clean Up The Design
A WordPress blog’s design plays a vital role in a user’s content consumption. Suppose the website is bloated and has many unnecessary design elements. In that case, reading the content will be difficult for your target reader.
So, how do you fix it? By cleaning up the design elements of your website. Try to use minimalistic design, as that’s what many internet users prefer to see nowadays.
⦁ Add Images & Videos
Images and videos will elevate the value of your WordPress website by miles. Moreover, if you wish to attract search engine crawlers, then images and videos are a viable way of doing it.
It indicates that your blog is informative and has value for the user. This pushes the crawlers to index such pages, so add images and videos where you can.
⦁ Add a Plugin for SEO
The final thing you need to do is add a plugin for SEO. This will help you target key SEO elements and shortcomings of your website. Some of the tools you can add are:
Therefore, try to add any of these tools to elevate your WordPress website’s SEO performance.
These are the 10 best tips you can use to create unique content for your WordPress website. Follow these, and you will see a clear difference in your website’s performance.